In an industry where it’s all about looking important and maintaining status, genuine sincerity is a rare find. But David Beckham scored some big points yesterday, and it wasn’t on the pitch.

Rather than hire a driver to pick his wife up from the airport (she was returning from the dVb Jeans promotional trip to London), the LA Galaxy soccer stud took the time to battle traffic and personally give Victoria a lift himself.

The British icon was spotted rolling up to LAX International Airport, along with 3-year-old son Cruz, in his customized 4-door Black Jeep Wrangler as Posh exited the terminal.

And as soon as Vic hopped into the car, she showed her appreciation for her hubby’s chivalry by giving him a big hug and kiss.

Gossip Girls

Enjoy the pictures of David Beckham and Victoria Beckham at LAX (May 16).