It’s Fashion Week in Los Angeles, and there are people of all sorts showing up to show off their latest looks and concepts. Richie Rich and Traver Rains of Heatherette are among the designers on hand showcasing their wares to the throngs of fashion enthusiasts. And they’re enlisting the help of none other than Jenna Jameson. The retired porn actress/model opened the Heatherette show “Route 66: California or Bust” wearing a retro-style two piece swimsuit with a beaded empire waist. Designers Rich and Rains ping-ponged back and forth as they described their fashion passion to the press backstage. Rich: "It's pretty, flirty dresses out of like beautiful chiffon printed kind of madness we came up with." Rains: "There's some red, white and blue stuff going on, a little Americana." Rich: "Kinda like rubber bumper hot-roddish razzmatazz going on." Rains: "Sexy swimwear, too. Some cute pieces." Rich: "We like sexy." And of their visit to Los Angeles, they said, "We love L.A. It's the entertainment capital of the world and we just wanted to be a part of it and ... continue the madness."

Gossip Girls

Check out the video footage from the Heatherette show: Enjoy the pictures of Jenna on the runway and backstage at the Heatherette show (October 15).