Joining Sally Beauty Supply, Paris Hilton was out on Carbon Beach in Malibu on Saturday (August 23) to launch the Bandit from Dreamcatchers, a hair extension headband.

The heiress playfully posed for photographers alongside a few bikini-clad models, hoping to boost sales for the new line offering up three lengths in eight different shades.

In related news, Paris recently updated her blog, giving her fans a glimpse into her summer doings. Hilton wrote: “Hope you’re all having a wonderful summer. This is actually the first summer where I didn’t just lounge around in St. Tropez or a private beach somewhere–I didn’t take a vacation this summer because it’s been non- stop work."

“I’ve been shooting the show, editing it, traveling to Europe to promote my handbag line and fragrance, designing my fall collection for my shoes and clothing line, and working in my studio on a new album. So professionally its been a very successful and productive summer. My favorite part of the summer has been the time I’ve gotten to spend on tour with my love Benj. We always have the best time together and he’s played some shows in some pretty rad places: Orlando for example, so we got to go to Disney World, which is always a blast! He’s such an amazing boyfriend and so talented too…I love watching him perform on stage, so hot! Loves it!"

“Life couldn’t be better; I have a great boyfriend and a new best friend. I’m so excited to announce that I’ve wrapped taping of Paris Hilton’s My New BFF. I’ve been LOVING every moment in the editing room, and am sitting there literally in tears, every day, laughing so hard at all the priceless moments from the footage. Also I’m thinking that a lot of the crazier scenes might just end up on the DVD….there is so much footage and even though some will be edited out as all shows must do, I want you to be able to see it and laugh as much as I have been!”

Gossip Girls

Enjoy the pictures of Paris Hilton at the launch of her Bandits line (August 23).